The foresight layer A new layer of pharma intelligence.
What HCPs believe before it shows up in Rx data.
GNM turns real HCP behavior into intelligence that reveals readiness, resistance and adoption pathways early enough to act.
Powering decisions for global pharmaceutical leaders
Strategic insight to help pharma lead their markets.
-
See adoption shifts before they appear in Rx data
Understand early signals in HCP behavior to anticipate changes in adoption long before traditional data confirms them.
-
Identify HCPs who truly influence decisions
Go beyond visibility to pinpoint the HCPs whose evidence-seeking behavior genuinely shapes peer decisions.
-
Transform insight into strategy
Turn decoded behavioral signals into clear, actionable strategies across the product lifecycle.
What makes GNM different
20+yrs
of trusted scientific content across 20+ therapeutic areas. The foundation every behavioral signal stands on.
Conviction Intelligence
A new category of pharma intelligence. The layer Rx data, market research and competitive intelligence cannot reach.
1.5M+
Verified HCPs across 6 regions. The infrastructure that makes Conviction Intelligence possible.
Where Conviction Intelligence sits
-
Rx data
The receipt, not the decision
Captures what’s done, not what’s forming
-
Market research
What they tell you, not what they do
Stated preference, decoupled from action
-
Conviction Intelligence
Where physician belief forms
Signals in real time, while decisions are still fluid
Most pharma data tells you what physicians did or said. Conviction Intelligence tells you what they believe, before it shows up in Rx data.
Your market is already telling you what's next.
Every day, HCPs leave behavioral signals across GNM ecosystems. We read them in real time to surface the conviction that drives launches, growth bets and strategic decisions.
See it in actionWhere we operate
From signal to decision. One team.
GNM operates from Paris, Tokyo and New York — close enough to global pharma headquarters to brief in person, distributed enough to read each region on its own terms. HCP coverage and regional intelligence sit on the Network page.